Ari Schindler
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Road to Perdition, Golden Cafe





Seeing as we weren't placed on a corner, we brought our own signs and created our own street - Perdition Road. The ruse was so convincing that it not only diverted vast amounts of foot and bicycle traffic that was meant for Dubious Street, but at one point a water truck actually serviced our fake street!

Road to Perdition

Golden Cafe, Burning Man 2003, Nevada